FSI Coupons Deliver 257 Billion Offers Worth $320B in Incentives in ’07
More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers...
View ArticleAd Execs Pessimistic about Ad Budgets for Nearly All Media
Ad execs are on the whole pessimistic about increases of their ad budgets for various media – except online – according to an Advertiser Perceptions survey of advertisers and agency media-buying...
View ArticleThree in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users – some 78 million US consumers – saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted...
View ArticleDecember Same-Store Sales Fall Flat
December same-store sales growth weakened to 0.2% from the prior month and the prior year for about 50 retailers reporting monthly results (pdf) – also down from a 3.5% sales-weighted composite...
View ArticleTelevision Revenues Down 2% in ’07, but 11% Growth Forecast for ’08
The television industry’s revenues declined amid relatively small numbers of individual station sales in 2007, reflecting a typical odd-year national election cycle – but a potentially stellar...
View ArticleSEMPO Salary Survey: In-House Search Pays Well, Experience Counts
In-house search engine marketers (SEMs) are receiving healthy salaries, but those in the mid-to-high $100K to the $200K range usually go to those with 5-7 years’ experience, according to a new survey...
View ArticlePositive Outlook for Marketing Spend, Better Accountability and Analytics
CMOs are upbeat about spend levels, saying they’ll be mostly holding steady or trending upward in 2008; however, many say they are frustrated and stymied by organizational culture, senior management...
View ArticleOnline Ad Spend by Industry – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleInternet Is Top Resource for Health Info, Social Media Gaining Popularity
The internet is the most popular resource for healthcare information, but consumers most trust healthcare professionals for addressing health-related issues and questions, according to a new iCrossing...
View ArticleMediaedge:cia Ranked Most Competitive
Among the top global ad agencies ranked, Mediaedge:cia was the most competitive, according to Paris-based research firm RECMA‘s Compitches Report, its ninth survey of media agency network...
View ArticleTop 10 Network TV Show Websites – Week Ended 01-12-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Online Advertisers – December 2007
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleBoomers’ Empty Nest Lifestyle an Opportunity for Marketers
The 78 million Boomers in the US are the largest demographic segment of the population and spend about $2 trillion annually, while the fastest-growing segment over the next five years will be the...
View ArticleNonprofit DM-Driven Sales to Grow 6.8% a Year through 2012
In 2007, every dollar that membership organizations spent on direct marketing yielded a return of $14.47 – a figure that is only going to rise through 2012, according to the newly released Direct...
View ArticleMySpace Got 76% of US Social Network Traffic in ’07, Facebook’s Grew 51%
MySpace.com averaged 76.35% of all US visits in 2007* among a custom category of 53 leading social-networking websites, followed by Facebook.com, Bebo.com and BlackPlanet.com with 12.57%, 1.24% and...
View ArticleTop 50 US Web Rankings Issued for Dec., Retail Sites Again Show Strong Gains
Yahoo Sites continued to reign among US web properties, followed closely by Google Sites, as traffic to retail, shipping and weather sites increased in December, at the height of the holiday season,...
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